Everyone should have the chance to enjoy their vacation how they please. However, the week I just spent at the beach with my family convinced me that more and more people should hire us as vacation planners.

For instance, we would strongly urge you to resist the temptation to buy one of those large umbrellas you see at the store. Sure, you might think that the purchase will save you money over renting an umbrella from those folks who sit at the top of the beach.

Saving money doesn’t always make the most sense sometimes. This is one of those important instances.

Through hours of research which required me to sit underneath an umbrella on the beach, I have determined that the ones you buy in store simply don’t have the strength to handle the kinds of winds you might encounter at the beach.

All it takes is one big gust to turn the store-bought umbrellas inside out or, worse yet, send them flying across the beach. Meanwhile, our rentals, which are made of a strong canvas cloth, keep us safe and secure in almost any wind.

We have also discovered another important distinction which makes the rental umbrellas far superior to something you buy in a store. I don’t just rent an umbrella when I hand over the cash I get the services of a young person who will put it up in the morning and take it down in the afternoon.

Sure, this means I have to live by the schedule of the rental company, but I am fine with losing my umbrella privileges at 5 p.m. each day. That beats the hassle of having to do the work myself.

We watched some guy put up a sort of sun shelter one day on the beach. The process took at least 10 minutes, and I’m sure he needed close to that to take the thing down. He had to put down half-dozen stakes to keep the thing from flying away.

Now maybe he has other great uses for this thing, but that took 10 minutes of awesome beach time he wasted putting up his shelter when the college kid working at the rental place had us in the shade in a fraction of the time.

Since we go to the beach for the whole week, 10 minutes a day adds up to an hour of lost beach time just to stay out of the sun. I have no problem handing over my cash to make sure that I get every available second of my vacation.

This is why we should rent out our services. We not only know the best way to maximize your time relaxing with your toes in the sand, we have expert sand castle builders, whip up a mean game of wiffle ball (at one point, I think six or seven kids from other families had joined us) and have more than one arcade crane game expert on staff at all times.

Years and years of research have gone into honing these skills. Just ask if you need some advice. I’ll be the guy sitting under the rented umbrella.