I have to admit, I used to do this. I still might do it on occasion, but I try to avoid this particular annoyance as much as possible these days. Partially because I realize it doesn’t matter, but mostly because I have realized how stupid it sounds.

People have to stop bragging about not doing things.

I’m not talking about the not doing things that I admire, like spending a whole day on your couch in sweats watching TV for no good reason. That is admirable and should be shared with the world. I’m talking about the kind of not doing things that annoying sports business writer Darren Rovell tweeted about over the weekend.

Realize it’s not what majority want to do, but it’s my 8th year of not filling out a bracket. Don’t think I will ever go back.

— Darren Rovell (@darrenrovell) March 15, 2015

This one got me for a couple of reasons. First of all, I love March Madness and fill out brackets like they are going out of style. I have done this forever so the fact that not filling out a bracket is some sort of badge of honor just makes me roll my eyes. Second, it was from Rovell, who is a twit.

But this isn’t just about March Madness brackets. We see it with any cultural phenomenon. People like to brag that they don’t care about the Super Bowl or Super Bowl commercials or the Oscars (I have been guilty of that) or pretty much any sports or pop culture event that brings people together.

I like some of those things and don’t like others, but why should I or anyone else feel compelled to puff our chest out when we aren’t interested in something a lot of other people like? Twitter and Facebook, that’s why.

I love social networks like those, but that’s pretty much the whole reason for this. People who love these events talk about them a lot, and those who are not included feel like they need to join the conversation if only to say they don’t want to join the conversation. It’s the ultimate “look at me move.”

Which is why the ultimate “look at me” guy Darren Rovell was the one that kind of set me over the edge. As I said, I am sure I have done this, usually with the Oscars and Grammys. I think I have learned my lesson. If you want credit for not doing something, you’re probably the kind of guy people don’t want joining them while they enjoy their favorite things. So just shut up.